The wholesale food partner you can count on this Christmas
The festive season is upon us, and Bidfood is excited to reveal our most inspiring Christmas range yet. Designed to spark creativity and elevate your festive offering, our 2026 collection brings together a host of delicious new products across starters, mains and desserts. Providing you with everything you need to deliver a standout Christmas experience.
We understand our customers continue to face pressures around cost, staffing and ever evolving consumer needs. With this in mind, our focus this year’s is all about making Christmas simpler, smoother and more successful for you. From a carefully curated range that reduces complexity in the kitchen to practical tools and support to help you plan with confidence, we’re committed to giving you everything you need for a successful Christmas season.
Christmas insights from Culinary Development Director, Martin Eshelby
How do you and your team shape Bidfood’s festive range for Christmas 2026?
Here at Bidfood, our Christmas product planning is very important to us and it starts long before the last turkey from the previous year has been eaten. We dive into trends and research, benchmark products that look and taste exceptional, and, yes, we sample plenty of festive dishes along the way. Christmas is an all-round occasion in food service!
We also come together as a team to bring our product selections to life, hosting a Christmas showcase for all teams in February. It’s a great way to get all our teams immersed in the range and to share products with customers early, so they can start planning their festive menus.
From there, we work closely with our manufacturing partners to develop recipes and products that are designed to delight our customers and creative unforgettable festive menus.
How does the range balance festive indulgence with value conscious customers?
We position our Christmas range as “affordable indulgence”, bringing together premium festive experiences with cost-effective, flexible product solutions. For example, this year, the range features indulgent classics such as terrines, prosecco sorbet, winter berry cheesecakes, and upgraded festive favourites. Helping to create a high-end Christmas experience for diners, while helping operators justify spend through perceived quality and seasonal innovation.
We recognise that customers still want festive treats even during tighter economic periods. We focus on dishes that feel luxurious and memorable without becoming inaccessible, such as familiar formats with premium twists.
Which Christmas 2026 product best captures the festive range and why?
This has to be the Premium Selection White Chocolate, Sicilian Lemon and Mascarpone Panettone Gateau. A really indulgent dessert made with Belgian white chocolate and fresh mascarpone. Layered with Sicilian lemon curd, Italian lemon liqueur for a bright, zesty finish. Finished with my Christmas favourite; Panettone … absolutely delicious!
Our full Christmas wholesale range
Take a look at our full Christmas range in our brand new digital guide. From September you’ll be able to add products into your Bidfood Direct basket directly from the brochure.
Save more this Christmas
Coming soon we have a fantastic range of products on offer for the festive season this year, ensuring you have all the traditional must haves, innovative new products and key trends for your business.
Support tools & resources
- Christmas blogs
Christmas blogs
Where can I find information on offers and deals?
Simply check out our Christmas Deals brochure to browse all of our promotions. You can also reach out to your local depot to find out more. Please note promotions and loyalty points are open to eligible independent / free-trade Bidfood customers only. Please check full T&Cs.
Where can I see the full range of products for Christmas?
You can browse our full range of products for Christmas in our new brochure.
How can I efficiently manage kitchen staff and food preparation during the busy festive season?
Bidfood are here to support you during the busy festive season, to learn more about how to efficiently manage kitchen staff at Christmas, check our our Unlock Your Menu page.
How can I find out more about allergens on products?
All our products in our Christmas brochure have symbols underneath to show any allergen claims. To find out more about the symbols to look out for, go to page 2 in our Welcome to Christmas brochure.
Are you ready to become a customer?
Join our award-winning platform and make seasonal planning simple. Manage allergen information, customised order forms, and compliance requirements with ease, while benefiting from expert support, customer tools, access to over 10,000 products, and convenient consolidated delivery across your business.







